The Industrial TV Audit is delivered in partnership with EMM
Industrial Media Audit — About
The Industrial Media Audit is aimed at providing transparency to the TV ad pricing in Russia
It will offer a an advertiser the opportunity to evaluate its prices vs. the relevant group of advertisers as well as to forecast prices for the coming period.
The auditor will produce TV cost benchmarks based on the digeston of data from media sales houses - covering 100% of Russian National TV advertising market
Advertisers' deals confidentiality is not compromised as the media auditor will not have access to the individual clients' deals parameters.
Industrial Media Audit covers following key national TV channels:
The media auditor will provide regular analytic reports on average market pricing.
Detailed reports on individual media plan performances will be provided on ad hoc basis.
The project is initiated by RusBrand (Russian association of advertisers) and RACA (Russian Association of Communication Agencies), who set up the Joint Industry Committee to assign the project to an independent media auditing company.
